Many companies are already familiar with hiring an SEO agency. UK businesses like yours have been doing it for years to ensure they get the online results they want when it comes to driving customers through their virtual door. If you haven’t yet hired an SEO agency yet, or you’re not even sure what your SEO plan might be, your company could be in some real trouble, particularly if you want to connect with customers throughout the UK. Not quite sure what the connection between the two might be? It’s all in the marketing data many reports have published today. Some studies have shown that as much as 93% of all online experiences with a brand actually begin online, so without the help of an SEO agency, they may never even encounter your company.
Understanding the Power of SEO Marketing
So, what is SEO marketing, and how can it help you connect with those 93% of customers who are getting started with every experience online? SEO is an acronym for search engine optimisation. The goal of SEO is to ensure the number of people who visit your site is fairly high, and that means moving your site up on Google. Page rank is the formula Google uses to determine where your site actually shows up when someone types a query into a search engine, so optimisation takes the understanding of how that happens and how your target audience may begin to search for your online, then works with your site both from a coding and a content perspective to help make sure Google can see it and display it as high as possible for potential customers to see.
So Many Acronyms, So Little Time
As you start delving into the world of SEO, you’re likely to come across lots of other terms too. PPC, for instance, is one way people work to increase their online visibility. PPC stands for Pay-Per-Click, and it’s a way to help your site show up at the top of the paid search results for a given term. It’s part of the digital marketing umbrella, but not necessarily part of SEO. Local SEO is another term you might here, and the goal here isn’t just to help you rank higher in Google. Instead, it’s to attract physical customers to your brick and mortar location. More people than ever are using search engines like Google to help them find shops and restaurants, and local SEO helps make that happen. It’s not necessarily part of every SEO package, though, so if you’re looking for physical customers as well as digital ones, it may help to request that service from your SEO agency. UK businesses with a physical presence can really benefit from that service.
Why Hire an SEO Agency?
SEO may not seem that complex. Some companies even handle their own SEO work! The reality, though, is that working with an SEO team is the right choice for most companies. This is particularly true if you’re just getting started. SEO can be a real challenge at first, so working with a team means you’ll get a full site audit from the very beginning, and they’ll help you understand exactly what needs to be done to make sure you rank as highly as possible in the search engines. If, after you’ve worked with a professional SEO in the UK for some time, you feel confident enough to meet your own SEO needs, it’s possible to do so. Just keep in mind that you can lose rank quicker than you gain it, so it may be best to build a professional SEO team into the budget for some time.
How Long Does SEO Take?
Unlike some digital marketing services, SEO is not a one-time investment. Instead, it can take some time to see real results. It’s a fairly complex process, and results are slow. That’s why you’ll want to connect with a team that will keep you in the loop throughout the process, tell you exactly what they’re doing and what you’ve gained, and help you understand where they’re going next. The best SEO teams will work with you for at least twelve months to really bring your site forward in the rankings.
If you’re ready to break into digital marketing, the single best thing you can do is hire an SEO agency. UK companies like yours do it on a regular basis, and making this move will help push your company toward the right customers.
